Tuesday, October 4, 2011


Apple's 'Let's Talk iPhone'




2:18PM "Find me a great Greek restaurant in Palo Alto." Siri says (courtesy of Yelp) that she found 14 -- sorted by rating.




2:17PM Scott said that, not Siri, but she probably agrees.



2:17PM "It's that easy."


2:17PM "Wake me up tomorrow at 6am." Siri responds "Okay, I set it for 6am."


2:17PM "What time is it in Paris?" Siri responds: "The time in Paris, France is 8:16pm." Siri also brings up a live clock.





2:16PM Spoken, this time, using GPS lady voice. She gets around, that gal.



2:16PM "Do I need a raincoat today?" Siri responds "It sure looks like rain today."

2:16PM "What is the hourly forcast?" Siri responds in the same way.







2:15PM Bam, sunny and 70s. This is California, remember.

2:15PM "What is the weather like today?" Siri responds: "Here is the forecast for today."

2:15PM Scott Forstall is back up. Just hold down the home button and Siri will listen in.

2:15PM We're going to do a live voice recognition demo, despite Phil saying that's not always a good idea...


2:14PM What's Apple calling this? Siri it is.


2:14PM "Will it rain in Cupertino" or "Do I need an umbrella today?" Both the same question, but different ways of asking.



2:14PM Phil's wishing that devices could really understand you, that you didn't have to use a restricted lingo when asking for music or searching for directions.



2:13PM Siri time?

2:13PM Phil left one thing out. "It's a feature all about our voice."


2:13PM "The most amazing iPhone yet."


2:13PM Eight megapixel, 1080p, wireless mirroring, iOS 5, the works.

2:12PM The new 4S is "entirely new" on the inside, and Phil is re-capping the specs.



2:12PM You can do it wired or wireless.

2:12PM AirPlay Mirroring is now happening, meaning you can get your gaming on the big(ger) screen.




2:11PM "To many customers this will be the best still camera they've ever owned and the best video cameras they've ever owned."


2:11PM Color and sturation is amazing -- maybe a little over-boosted, but certainly won't disappoint those who have both rods and cones.




2:10PM More baloons -- and actors sauntering toward them.

2:10PM Video time, edited with some sound and cuts, but otherwise untweaked.



2:10PM There's video image stabilization, with temporal noise reduction.


 

2:09PM 1080p is on tap, no surprise. "Just the resolution you want." You hear that 4K? Nobody wants you.


2:09PM Next: video recording.

2:09PM Seriously, these are gorgeous shots, but we've seen gorgeous shots from cameraphones in the past. Hopefully we'll see how it reacts in the real world soon enough.




2:08PM Answer? Really hard people. Really, really hard.

2:08PM We're looking at some amazing photos of balloons, flowers, and squirrels. "Do you know how hard it is to make a squirrel stand still?"



2:08PM Hars, but fair, Phil. Harsh but fair.


2:07PM "I don't know what Droid Bionic users need to do between pictures, maybe go get coffee."


2:07PM The 4S? A mere 1.1 seconds for the first picture, and a half-second for the second.



2:07PM Comparo tie: Bionic takes 3.7 seconds for the first picture, 2 for the Galaxy S II, Sensation 2.1.


2:07PM Yes, folks, not 25 percent.



2:06PM There's a new Image Signal Processor that Apple designed, enabling face detection and 26 percent better white balance.



2:06PM "That's a lot on the camera itself, but it doesn't sotp with the camera."




2:05PM And, five whole elements in the lens assembly -- 30 percent more sharper, and it'll go down to f/2.4!


2:05PM There's an IR filter on there too for better, more accurate colors.




2:05PM A 60 percent boost over the iPhone 4. Phil is saying that more pixels isn't necessarily better, but it's a backside illuminated CMOS, so that means 73 percent more light. It's faster, too -- one third quicker.






2:04PM It is, indeed, an eight megapixel sensor. that's 3264 x 2448.

2:04PM Apple was competing with the "many great point and shoot cameras, so it's the one camera you really want to have with you all of the time."


2:04PM Phil's reminding us that the iPhone 4 is now the most popular camera for uploading pictures on Flickr. The 4S now has an "all new" camera."




2:03PM Now, new camera.


2:03PM "That really benefits customers a lot" -- particularly those who have racked up as many frequent flier miles as we have lately.




2:03PM Okay, now its network time. The iPhone 4 was of course GSM vs. CDMA. The 4S is both -- GSM and CDMA.




2:02PM Why not some LTE options?

2:02PM Phil's taking a shot against the Atrix, Thrill, and Inspire 4G. "The iPhone 4S is just as fast as these phones."



2:01PM Theoretical download speeds are now twice, 14.4Mbps versus 7.2 on the iPhone 4.




2:01PM I'll let you come up with your own joke about that line.



2:01PM It will make "even better call quality."

2:01PM "Our engineering system has worked really hard at advancing the state of the art... it can now intelligently switch between the two antennas between transmit and receive."




2:00PM Next new feature: "the wireless sytem"



2:00PM Phil's addressing the battery life, and the 4S will offer eight hours of 3G talk time. Six hours of browsing, nine on WiFi. 10 hours of video, and 40 hours of music. "Fantastic battery life."



2:00PM Phil is back up. "That's a great example of what you're going to get out of the brand new iPhone 4s."


1:59PM Will be available December 1st.

1:59PM Infinity Blade is "only going to run like this on the iPhone 4s. Why? Because it's awesome."


1:59PM The demo-meister is pretending to be having a hard time beating up the big guy, but it's all a show. He just gave him the slice and dice treatment.


1:58PM Game definitely looks quite good, reflections and self-shadowing are in effect.

1:58PM A big, mean dude I should point out.



1:58PM You can now use two swords as we slice the crap out of some big dude in a mask.

1:57PM Applause for the fish. Fish and cartoon mice: very popular in this room.



1:57PM Leaves and firefly in the air, coy swimming in the pod.

1:57PM This is using some graphical techniques from the latest God of War.


1:57PM We're going after the creator of the Infinity Blade. This is a realtime demo, by the way.

1:56PM "We're going to show you some graphics techniques that aren't even available on home gaming consoles."






1:56PM Epic made $20 million in revenue on Infinity Blade. Now, it's time to see Infinity Blade 2!




1:56PM Naturally games are a big part, and Mike Capps from Epic is up on stage to show off a demo.


1:55PM It's up to 2x faster than before, with dual-core graphics, which are said to be seven times faster than previous iPhone.

1:55PM It has the A5 chip!

1:55PM "Of course it starts with a Retina display, of course it's glass on the back... but don't be deceived, because inside it's all new."

1:54PM "I'm really pleased to tell you today about the brand new iPhone 4S."



1:54PM Phil's reminding us it's #1 in the world...

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