11:09AM - Next: video recording. “We take stunning Hd video, and for the first time, 1080p video.” Applause.

11:09AM - Phil’s just showing us some photos now.

11:08AM - Oh, by the way, did you add the iPhone 4S to your gdgt want list? Don’t forget!

11:07AM - Other phones take 2-3x longer to shoot. “What do Droid Bionic customers have to do between taking pictures? Get coffee?” Yaburnt.

11:06AM - Oh, and Phil almost forgot to tell us about the Apple designed ISP, which enables stuff like face-detection and auto-white balance. “And that chip takes super fast photos. What do we mean?”

11:06AM - “We have an amazing lens system, five lens elements. It’s now a really wide f2.4. Compared to most point and shoots we can let in a lot of light.”

11:05AM - “CMOS backside illuminated sensor — gets 73% more light than the iPhone 4 sensor, and 1/3rd faster. On top of that, we place a high-end IR filter for greater accuracy and uniformity.”

11:04AM - “What’s the new camera on the iPhone 4S like? It starts with an 8 megapixel sensor.”

11:04AM - Camera system. “The iPhone 4 has already surpassed every other camera out there on photo sites. We set our sites on competing with many great point and shoot cameras.”

11:02AM - Next: a worldphone!

11:02AM - “Where have I heard these numbers before? This is what our competitors call 4G… the iPhone 4S is just as fast as all of these phones, even faster in real-world use.”

11:01AM - Data can now download up to 2x as fast. Theoretical max performance used to be 5.8 up and 7.2 down — now doubles to almost 14.4Mbps down.

11:01AM - Second, wireless system: “Our engineering team has worked really hard to advance the state of the art that’s never been done in a phone before. It can now intelligently switch between two antennas between send and receive to make even better call quality.”

11:00AM - Schiller back: “You’d think if you put a CPU like that you’d sacrifice battery life.” Increased to 8 hours talk time, damn! “Fantastic battery life.”

10:58AM - Still battling, stand by.

10:57AM - Infinity Blade update. Looks pretty impressive, but it’s not blowing my mind 7x.

10:56AM - Demo time with Epic Games!

10:55AM - “Dual-core CPU, 2x as fast at CPU tasks. Also dual-core graphics. Up to 7x faster in the previous iPhone. One area you really see it scream is in games.”

10:55AM - “Of course it starts with the Retina Display. But inside it is all new. The A5 chip is now making its way into the iPhone.”

10:54AM - “As you’ve heard, it’s the number one smartphone in the world. People have been wondering, how do you follow up a hit product like the iPhone 4?” The iPhone 4S.

10:54AM - “Next, iPhone. It’s a breakthrough device.” Here we go!

10:54AM - iPod touch: now with iOS 5 and iCloud. Now comes in black and a brand new white version. It’s been priced at $229 for 8GB, now it’s $199. A key price point.

$299 and $399 for 32GB and 64GB. Nice. But where’s the 128GB version?

10:52AM - Talking iMessage and Game Center on the iPod touch. Let’s see the updates!

10:51AM - “Not only is it the most popular music player in the world, but we’re excited to announce it’s now also the most popular portable game player in the world.” Damn.

10:51AM - Next: iPod touch. “It’s our most popular iPod, and it’s incredible.”

10:50AM - It comes in 7 colors, now the iPod nano is 8GB for $129, and 16GB for $149. Available today.